The Ambassadeur Orval label
Ever devoted to its Trappist beer, the Orval Brewery promotes the label 'Orval Ambassador'.
For the 2026th edition, 395 pubs and restaurants have been rewarded for serving Orval: 256 establishments in Belgium, but also 5 in the Grand Duchy of Luxembourg, 28 in France, 1 in Germany, 34 in the Netherlands, 28 in the UK, 30 in Italy, 5 in Spain and 11 in the USA.
To obtain the label
The Ambassador Orval label is every year conferred on cafes and restaurants that best meet the criteria of Presence, Service and Knowledge. This distinction is bestowed by a committee composed of representatives from the Brewery and the franchise holder.
With this initiative, the Brewery of Orval honours those individuals who, by their motivation, showcase Trappist beers.
The establisments, who obtained the label for 2026 will present you in their pub a unique gift : a beech wood personalized box containing an enamel reproduction of the Orval crown cork.
Three criteria: Presence, Service, Knowledge
Verification and bestowal
In order to be as objective as possible independent personalities of the Brewers have been entrusted with the mission of paying anonymous visits to candidates. They report back on the application of the criteria of presence and service.
The Orval Ambassadors selected are invited to receive their enamelled plaque and an exclusive gift at a convivial event held in the very venue where their favourite beer is brewed.
The candidate who has shown the most motivation and affinity for Orval receives the trophy 'Magna Cum Laude'.
The winner Magna cum laude of the competition for 2026 is :
TAVERNE LE FûT
Rue Saint Roch 5
6850 Paliseul (Belgique)
+32 61 53 30 33
closed: Monday
Up to the 25th edition
Bolstered by this experience, the Brewery of Orval has already provided information for its 25th edition, i.e. Ambassadeur Orval 2027. In other words, every year, Ambassadors will retain their medals or new candidates will receive their label.
